Why You Should 3D Your Space
Having a 3D Virtual Tour of your business will provide multiple benefits.
1. A better Google ranking
2. A 3D tour will give viewers a sense of comfortable familiarity with your business that generic photos do not.
3. A 3D tour will convert more online viewers into customers. Listings with photos and a virtual tour are twice as likely to generate interest.
View the two following studies to read a more in-depth analysis of the above points:
A. Google Study: Impact of Search Listings for Local Businesses
B. Google Study: The power of media-rich map listings
For Real Estate
77%
77% of homebuyers want to take VR tours of homes before visiting. (1)
49%
Apartments.com reports that listings that are able to be digitally toured using Matterports 3D scans are being viewed 3 to 6 times longer online than listings that can’t be toured in 3D. Properties with Matterport tours receive 49% more qualified leads. (2)
403%
International listing website, Domain.com, found that online listings that include more engaging visual content (like video) increased the number of inquiries by 403%. (3)
95%
International listing website, Domain.com, found that online listings that include more engaging visual content (like video) increased the number of inquiries by 95%.
- https://www.forbes.com/sites/donnafuscaldo/2018/09/26/home-buying-goes-high-tech-as-millennials-become-largest-real-estate-buyers/#3671e7b7774f
- https://www.costargroup.com/costar-news/details/apartments.com-matterport-partner-to-provide-site-users-with-over-30-000-virtual-tours-of-rental-properties
- https://www.inman.com/next/by-the-numbers-why-you-cant-afford-to-skip-video-marketing/